How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Almost everyone has the capacity to perform better
Close More Deals and Get Paid Faster
How a few companies make it...and the rest don't
Would you like king size? Would you like chips to go with that?
Figuring out how you can solve your prospect's problems
Boosting customer lifetime value
Having a well thought our sales process
Determining profitability and market share
Listen, acknowledge, explore and respond
Using ethos, pathos, logos
How to engage and involve consumers towards a choice
Assessing impact on relevant parties
Handling it empathetically
Form business relationships, act upon business opportunities, share information and seek potential partners
Sales, planning and managing the full relationship between a business and its most important customers
The story of the customer's experience; key interactions feelings, motivations and questions for each of the touchpoints
One step at a time to sales success
What differentiates?
Salespeople who understand their customer's business and challenge get best results
Roughly 80% of the effects come from 20% of the causes
Promoting to new customers through referrals, usually word of mouth
Simplify complex data sets to provide users with at a glance awareness of current performance
Motivation is largely intrinsic and can be divided into autonomy, mastery, and purpose
Describing a software system
Situation, problem, implication, and need-payoff
Determined by relationship strength, perceived alternatives and critical episodes
Why consumers make the decisions they do
Underdogs who wind up beating the odds
Negotiating agreement without giving in
A compelling promise of value
What a brand does to get attention and why consumers engage while having not yet tried the product or service
A measure of how products and services supplied meet or surpass customer expectation
Raising many small amounts of money from a large number of people
Being good at these is a must
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth.
Reciprocity, commitment and consistency, social proof, authority, liking, scarcity
An essential research tool
Before, during and after a purchase
Gauge the loyalty of customer relationships