Technology companies can attract millions of users at an unprecedented rate in the digital age
Almost everyone has the capacity to perform better
Close More Deals and Get Paid Faster
How a few companies make it...and the rest don't
A template for developing new or documenting existing business models
Differentiating by collaborating closely with your customers
Boosting customer lifetime value
Pen portraits to guide your interaction with customers
Attract customers by creating valuable free content
Displaying customer perceptions
Being the most attractive option for a defined segment
Analysing customer value
Products and opportunities to invest in
Determining profitability and market share
The value of having a brand that resonates with customers
Measuring customer engagement with a brand
Outward expression of a brand
Determining the reactions that can be expected from a larger population
Consumers have the tools to assess the absolute value of things they buy based on almost perfect information. They are much less susceptible to branding, positioning and customer loyalty
Shifting focus to the long-term health of customer relationships
Meaning beyond the material
Marketing tools to pursue marketing objectives
The few things that must go well to ensure success
Using ethos, pathos, logos
Inform, persuade and promote
Assessing impact on relevant parties
Form business relationships, act upon business opportunities, share information and seek potential partners
Promoting a product or service, managing and tracking ad campaigns and establishing a culture and tone
A framework of macro-environmental factors used in environmental scanning as part of strategic management
What differentiates?
The measures taken to help the consumer put the actual product to sustained use
Describing a software system
Entertaining, educating, preserving culture, or instilling moral values
Create "blue oceans" of uncontested market space, as opposed to "red oceans" where competitors fight for dominance
Why consumers make the decisions they do
Build loyalty, trust, or brand awareness
A tool for analyzing competition of a business
Dominators who get preferential treatment
A compelling promise of value
What distinguishes you from your rivals in the eyes of the customer
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth.
Increasing sales and achieving a sustainable competitive advantage
An essential research tool
Gauge the loyalty of customer relationships
Allocate resources to brand marketing and product management. A strategic management, and portfolio analysis tool